The 12 Best Free Email Marketing Tools in 2020&Apps
The 12 Best Free Email Marketing Tools in 2020
In case you didn't know, email usage is at an all-time high. More than 3.7 billion people use email worldwide.
With email usage so high, it's no wonder you probably constantly receive marketing emails from businesses. Email marketing works — even in the B2B space.
In fact, 86% of B2B marketers rely on email marketing campaigns to promote new business, which begs the question — are you using email marketing effectively for your business?
More importantly, are you using email marketing consistently at all?
There are a ton of email marketing service tools out there to help you with your email marketing, some of which are completely free. But, it's important to note, not all free email marketing tools offer the same features.
As someone working for a new business, you're probably most concerned with how many emails you're able to send, which features you have access to, and whether you can upgrade your account as your business grows.
You're probably also thinking about deliverability, and whether your emails will be consistently delivered to your contacts' inboxes. Plus, you likely want a tool that's both easy-to-use and doesn't require advanced technical skills.
Fortunately, we have you covered — here, we've ranked the best free email marketing tools that you can use for your business in 2020.
Boost Opens & CTRs with HubSpot’s Free Email Marketing Software
Best Free Email Marketing Services
HubSpot
SendPulse
Mailchimp
Zoho Campaigns
Moosend
SendInBlue
Mailjet
Benchmark
MailerLite
Stripo
Kickbox
1. HubSpot’s Free Email Marketing Tool
Price: Free plan, or $50 per month with Marketing Hub Starter.
HubSpot offers a reliable and feature-packed email marketing tool that’s suited for growing businesses -- for free. You can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder.
With the drag-and-drop email builder, you don't need to wait on IT or designers for help. Instead, you can easily create beautiful emails that your audience will love. HubSpot's tool helps you achieve incredible marketing results with little effort.
Free email marketing service by HubSpot
On top of the free email tool, you can use the HubSpot CRM for free to create tailored touch-points for your customers. HubSpot email is automatically connected with the HubSpot CRM, so you can tailor relevant emails based on any details you have -- such as form submissions and website activity.
Using the CRM, you can include personalized content in your emails, like first name and company name, to ensure your contacts feel like they are being personally addressed, all while tracking email activity in the CRM. This contributes to efficient scaling opportunities should your business outgrow the free tools and require more robust automation features, such as workflows.
Using the tool's email reporting analytics, you’ll learn how to send more relevant and optimized emails to your audience.
2. SendPulse
Price: Free plan, or $9.85 per month for unlimited emails and up to 2,500 subscribers.
Send Pulse has over 130+ templates to choose from, or you can create your own using drag-and-drop functionality. Under the free plan, you'll have access to Send Pulse's highly regarded support team, including support via live chat.
In terms of functionality, Send Pulse has a "Resend" feature that allows you to resend unopened emails with different subject lines, which is valuable for time scrapped marketers. What's great about Send Pulse is that it has prices for all its services. For example, if you need to send SMS, you can add an SMS package to your email marketing service package.
They also offer web pushes, SMTP, Viber, and more. Since the service started in 2015, there still isn't a ton of API support, but that's something Send Pulse is working on improving for marketers who are in need of technical functionality.
SendPulse software example
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3. MailChimp
Price: Free plan, then $10 per month for unlimited email sends to a maximum of 500 subscribers.
MailChimp's email tool is particularly useful for small and medium-sized businesses, since the free plan offers up to 12,000 email sends per month for up to 2,000 subscribers. Plus, you get access to features such as list segmentation, A/B testing, contact profiles and more. However, it's important to note you'll have MailChimp branding in your email footers with the free plan, and won't have access to premium support.
If you use e-commerce software, you'll be happy to know that MailChimp integrates with e-commerce providers including WooCommerce and Magento. You'll also be able to integrate Mailchimp with Wordpress if your business uses WordPress as its content management system. MailChimp offers reporting for emails, but the details may not be as robust as you would like for optimal improvements.
4. Zoho Campaigns
Price: Free plan, then $6 per month for up to 500 subscribers.
Zoho Campaigns is a good option for small to enterprise-sized businesses, depending on how quickly you're scaling. With the Zoho Campaigns free plan, you get access to features such as A/B testing, reports, and templates. If you're already using the Zoho CRM, it makes sense to check out Zoho campaigns to see how email and the CRM work together.
Zoho software example
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It's important to note -- while the free version provides a lot of features, most of these features have limitations. Additionally, it can be difficult to get started using Zoho Campaigns because it requires customization before sending emails.
5. Moosend
Price: $10 per month for up to 2,000 subscribers.
Moosend is ideal for people looking to get their feet wet in email marketing. The free tier comes feature-packed, but you're maxed at 1,000 subscribers and won't have a dedicated IP address.
Moosend software example
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Moosend offers an easy to use drag-and-drop editor, email marketing automation triggers, real-time analytics, and list segmentation features. Moosend doesn't offer a CRM, but if you're looking to solely do email marketing, it might be a good start for your business.
6. SendInBlue
Price: Free plan, then starts at $25 per month for 40,000 emails.
If your business relies heavily on transactional emails, such as forgotten password help and invoice receipts, then SendInBlue might be ideal for you. With their extensive developer APIs, you'll be able to integrate with their email system to achieve custom and required technical processes. Plus, while the service was initially known for having issues with delivery rates, SendInBlue has since improved upon its deliverability.SendInBlue software template example
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With SendInBlue's free plan, you'll have access to a vast array of templates, personalization, A/B testing, contact management, workflow editor, and real-time reporting. Like the other tools mentioned, the software is easy to use, although the main interface can sometimes offer too many options and feel overwhelming.
7. Mailjet
Price: Free plan, then starts at $9.65 per month
With Mailjet's free plan, you'll have access to unlimited contacts, APIs and webhooks, an advanced email editor, and advanced statistics. However, you won't have access to A/B testing or automation features.
Mailjet software example
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The Mailjet interface is also simple to use, so you won't have to spend a ton of time getting familiar with the service. Since you get full API access as part of the free plan, Mailjet is suited for businesses that require technical adjustments.
8. Benchmark
Price: Free plan, then $11.89 per month for up to 600 subscribers.
If you work for a business that is experiencing incredible growth, yet isn't already using an email marketing service, you might want to check out Benchmark's free email tool. The tool is well-equipped with premium features, and designed to cater to the enterprise-level business.
With the free version of Benchmark, you can use the drag-and-drop editor, select from various templates, use sign-up forms, build basic drip campaigns, and use the list hygiene feature. Benchmark is user-friendly and easy to implement.
Bechmark software example
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However, there's no option for A/B testing or automation features on the free tool. Furthermore, contacts can't be added via list import in the free plan. You can only email contacts who fill out Benchmark subscriber forms.
9. MailerLite
Price: Free, then $10 per month for up to 1,000 subscribers and all features.
Although it has "lite" in the name, MailerLite is actually a good solution for businesses starting out and looking to grow. The service is ideal for small businesses needing to send bulk marketing emails.MailerLite software example
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It's also well equipped with preview features so you can preview your email on desktop and mobile before sending it. However, the API and integration capabilities are not as robust as some of the other options in this list.
10. ExpressPigeon
Price: Free plan, then contact for custom pricing.
ExpressPigeon provides a good solution for businesses using small list sizes but sending to very high-priority subscribers. With ExpressPigeon, you can effortlessly build and personalize emails, automate email responses, and send high volume emails.
ExpressPigeon software example
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Best of all, you get access to all of the premium features with the free plan — however, there are low send and subscriber limits. ExpressPigeon is regarded as having some of the best customer satisfaction scores in the industry.
11. Stripo
Price: Free plan, then starts at $10.42 per month.
Stripo is drag-and-drop email template software. You can use this service to customize personalized emails without any design experience, and ensure that your emails will be beautiful and professional.
There are two different types of editors on Stripo, one specifically for marketers, or anyone with little-to-no design experience. The other editor, the HTML code editor, is made for email developers.
Stripo software example
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Stripo lets you have access to over 300 finished templates, add-ons for embedding, interactivity, and smart features. The tool also integrates with HubSpot, and lets you export your emails into the CRM with two clicks. The integration also allows for account sync both accounts, but Stripo doesn't store your HubSpot data for privacy and safety.
12. Kickbox Email Validation
Price: Free plan, then priced based on subscribers. (Example: 500 address = $5 per month).
Kickbox is a highly integratable email verification software. It ensures that your emails are reaching the customers you aim to target.
When emails are verified, major email providers are less likely to mark those emails as spam, which means your email has a greater chance of appearing in the main inbox of your customer.
Kickbox software example
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Kickbox will comb through your email list and make sure that all of the recipients are real accounts, and aren't outdated. This saves you money in the long run, because your email list will be smaller, more concise, and accurate.
The software integrates with HubSpot as well, and the integration lets you verify email in the HubSpot CRM. Kickbox owns its own validation network, so you can be sure your data will be accurate, while HubSpot validates the data for deliverability.
Now, you have a better sense of the best free email marketing tools at your disposal. Fortunately, you don't need to commit to any service. You can try these tools out depending on your business' needs, then select the one most ideal for you.
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The 12 Best Free Email Marketing Apps
ou have something to share with your fans followers, something too long for a social media post, too focused for a blog post. You need an email newsletter.
The simplest way to email a group of people is Gmail's BCC field—but that only lets you email 100 people, and doesn't look very professional. The better option is to use a tool designed to send marketing emails.
As long as your newsletter doesn't include more than 2,000 subscribers or so, there are many free tools to send it. Here are the best:
What to Look for in a Free Email Marketing App?
Full-featured email marketing apps—including MailChimp, ActiveCampaign, Constant Contact, and more—go well beyond sending emails. They help you gather contacts with forms and landing pages, send emails automatically through RSS feeds and drip email schedules, and track results often with built-in CRM tools. All of that will be customizable for your brand, so your emails stand out from the crowd.
Free email marketing tools—including free versions of MailChimp and others, along with full-free email apps like TinyLetter—are typically focused on the email message. You often can't customize your theme—or at least, can't remove the link to the email newsletter app. You'll find fewer automation options or advanced marketing tools. And you won't get unlimited lists, either—most free plans include around 2,000 subscribers.
What you get instead is a focused email experience, perfect for sending email newsletters. When you first start an email newsletter, your email design isn't the most important thing, nor is sending emails automatically. You first need to build an audience and find what engages them. That's a free email newsletter app's focus. When your list grows, you can then upgrade to a paid plan and unlock the extra features.
Here are the best apps to start your new email newsletter for free:
The Best Free Email Newsletter Tools
TinyLetter to write quick email newsletters
EmailOctopus to send email newsletters via Amazon SES for less
Benchmark Email to send emails that look great everywhere
MailChimp to send emails and get signups with mobile apps
Mailerlite to design an email template in minutes
Sendicate to quickly build customized email newsletters
Campayn to send newsletters to your email contacts
VerticalResponse to publish on social media and email
SendinBlue to build detailed contact lists for free
Mailjet to send automated, transactional emails
Revue to build emails from curated content
Sendwithus to send emails through an API
Django Drip to build a self-hosted email newsletter tool
TinyLetter
To write quick email newsletters
TinyLetter screenshot
TinyLetter is the most straightforward way to send email newsletters—and it's 100% free. You can make a form to let people sign up for your email with a custom background for a bit of branding (along with a "letter archive" of your old newsletters, if you want to let people know what they're signing up for). That's all you can customize, though—every TinyLetter email looks the same.
All that's left is an email editor similar to Medium's blog post editor. Write your thoughts and format them with quick formatting, just as you would in a letter or email to a friend. Save a draft to edit later, or go ahead and send your thoughts out to your readers. You can get stats on how many people opened each letter—and that's about it.
As part of the MailChimp family, TinyLetter might not be around forever—though MailChimp's CEO has guaranteed it'll be around this year at least. It's still a great place to start your newsletter, before transfer your contacts to MailChimp when you need more features.
TinyLetter Free for: Sending unlimited emails to 5,000 people
EmailOctopus
To send email newsletters via Amazon SES for less
EmailOctopus
Want more customization—and have time to create two accounts? EmailOctopus lets you send thousands of emails a month for free—and more for low fees—by using Amazon SES to send your emails. You'll manage your email lists, design your messages, and track stats in EmailOctopus. It then will use your Amazon SES account to send your emails.
Its email editor is more like a word processor than your standard drag-and-drop newsletter builder, making it easy to type a long email or customize an existing template but a bit more difficult to make a complicated design. If you're familiar with HTML, though, you can switch between the code and rich text views in a click—much like in WordPress—to customize your email design.
EmailOctopus Free for: Sending 62,000 emails/month to 2,500 subscribers
For a deeper look at features and pricing, see our EmailOctopus review.
Since this post was published, EmailOctopus has become a full ESP. They still offer a Connect plan that partners with Amazon SES, but the majority of customers use the full EmailOctopus platform to send emails. Additionally, there is no longer a limit on the number of emails that can be sent via Amazon SES as customers pay Amazon SES for the emails sent. You can see EmailOctopus's Connect pricing here.
Benchmark Email
To send emails that look great everywhere
Benchmark Email screenshot
The world gets smaller every day, and even new email newsletters may have readers around the globe. Benchmark Email makes your emails ready for every reader, wherever they live. The app works in over a half-dozen languages for the app, can translate your email footers and unsubscribe pages to over two dozen languages, and is registered in China so your emails will make their way through the Great Firewall.
Benchmark Email includes the email features you'd expect, with easy-to-edit, color-driven templates and drag-and-drop sections for your messages. It even includes its RSS email campaign option to send your blog posts via email automatically. You can then confirm that your email will look great in everyone's inbox, with an Inbox Checker that'll show you exactly how your email will look in popular apps.
Benchmark Email Free for: Sending up to 7 emails a month to 2,000 people
For a deeper look at features and pricing, see our Benchmark Email review.
MailChimp
To send emails and get signups with mobile apps
MailChimp screenshot
One of the most popular email newsletter apps thanks to its friendly monkey branding, MailChimp's core email app is also a great place to start your newsletter if you want more customization than TinyLetter offers. It includes a landing page builder, form tool, marketing automation, list segmentation, and even a/b testing in its free plan.
Its mobile apps are one of the best reasons to choose MailChimp. You can let people sign up for your newsletter from the app, perhaps with a tablet at your store or conference display. And when an idea strikes while you're out, you can write an email and send it to your entire list from your phone. It makes email marketing as easy as social.
MailChimp Free for: Sending up to 6 emails a month to 2,000 people
For a deeper look at features and pricing, see our MailChimp review.
Mailerlite
To design an email template in minutes
Mailerlite
Mailerlite's email templates aren't as rigid as most. They look unique—but use the same header, signature, background colors, and content blocks. That makes them easy to customize. Start out with any template—or a blank one—then tweak the header style, drag in the sections you want, and add content or fill in details in the sidebar on the right.
Your emails can include more than just text and images, too. There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It's a great way to make more interactive emails that aren't just digital letters.
Mailerlite Free for: Sending unlimited emails a month to 1,000 people
For a deeper look at features and pricing, see our Mailerlite review.
Sendicate
To quickly build customized email newsletters
Sendicate screenshot
Want a bit more customization options than TinyLetter offers, but in an equally easy-to-use email app? Sendicate is the email app you need. Each time you make an email, you pick to add a column, headline, image, or video block. Column blocks are the core email sections—they let you add a title, body text with basic formatting, and a link to get readers to open your blog post or product page.
You can send an email with one section, or add additional sections to build longer emails. Then, preview your email with Sendicate's handful of simple-yet-elegant themes to compliment your content. If you can't finish your message right now, Sendicate's dashboard shows each draft messages with a snapshot preview on your email dashboard to quickly pick up where you left off.
Sendicate Free for: Sending up to 2 emails a month to 500 people
For a deeper look at features and pricing, see our Sendicate review.
Campayn
To send newsletters to your email contacts
Campayn screenshot
Already started your email newsletter by adding all your contacts to Gmail's BCC field? Campayn makes the move to an email newsletter app painless with tools to import contacts directly from Gmail or Yahoo! Mail.
Campayn includes all of its core features in the free plan. Its dashboard shows your most recent emails and their stats, and its email designer lets you drag-and-drop sections into your emails for fully customized newsletters. It helps you make great looking emails with minimal work. And when you outgrow your free list size, Campayn includes pay-as-you-go pricing to send emails without a monthly subscription if you want.
Campayn Free for: Sending up to 25 emails a month to 500 people
For a deeper look at features and pricing, see our Campayn review.
VerticalResponse
To publish on social media and email
VerticalResponse screenshot
Email isn't the only place to share your stories and ideas—you should also be sharing them on social media. VerticalResponse makes sure you're marketing to both.
With the free plan, you can share your latest emails via Twitter and Facebook at the same time the messages are arriving in your readers' inboxes. You can build your audience on both email and social with a customizable landing page, then design emails easily with pre-made sections for image galleries, quote boxes, coupons, and more. You can also schedule emails and social messages to go out whenever you want.
VerticalResponse Free for: Sending up to 13 emails a month to 300 people
For a deeper look at features and pricing, see our VerticalResponse review.
SendinBlue
To build detailed contact lists for free
Sendinblue screenshot
Want to build multiple email newsletters at once, or keep track of thousands of contacts? SendinBlue is the free email newsletter tool for you. It lets you store unlimited contacts for free. Add as many details about each subscriber, then use those details to build dynamic lists in SendinBlue that target your newsletters on their interests.
You can then build your emails with pre-made templates and a drag-and-drop editor, and either send them as email newsletters or use SendinBlue's marketing automation workflows to send emails on a schedule to your dynamic list subscribers. It works well for focused lists. You can't send as many emails at once as other free email tools offer, but you can manage more contacts and split them into focused lists. SendinBlue also lets you buy pre-paid credits to send more than your daily email limit.
SendinBlue Free for: Sending an email a day to 300 people
For a deeper look at features and pricing, see our SendinBlue review.
Mailjet
To send automated, transactional emails
Mailjet screenshot
At first glance, Mailjet is a transactional email service, not something to send email newsletters. It's designed to send emails from your apps, to build customized receipts, shipping notifications, automated support replies, and other routine messages. Its free account is a great way to start your email strategy.
But under the Campaigns tab, Mailjet includes a full-featured email newsletter tool, too. You can hand-code emails or customize pre-made designs, then send emails to your contact lists. It can even parse incoming emails and save attachments automatically or notify you about reply details. It's a great way to start building email tools into your new business.
Mailjet Free for: Sending an email a day to 200 people
For a deeper look at features and pricing, see our Mailjet review.
Revue
To build emails from curated content
Revue
Want to build a newsletter that shares everything new you've read or published this week? Revue is the curation tool you need. It's designed to build a collection of things to share. Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared.
When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email. It's one of the fastest ways to build a weekly news email from existing content.
Revue Free for: Sending unlimited emails a month to 50 people
For a deeper look at features and pricing, see our Revue review.
Sendwithus
To send emails through an API
SendWith.us screenshot
Want to send email newsletters through terminal or your app's API, with a visual editor that makes it easier to design your email templates? Sendwithus offers a happy medium for developer-driven emails. It's a service designed to make sending emails through a transactional email service easier.
If that sounds too complicated, the other email tools in this roundup are a better option. This one's best for teams who need to customize everything. But if you're looking for a better way to manage HTML email templates and automatically turn your blog posts and announcements into emails and send them to your clients, Sendwithus is your best option. It's more technical to set up but will give you the most flexibility short of building a fully custom email tool.
Sendwithus Free for: Sending unlimited emails to 1,000 people, with the free tier on Amazon SES or another transactional email service
For a deeper look at features and pricing, see our Sendwithus review.
Django Drip
To build a self-hosted email newsletter tool
Django Drip screenshot
There's a free, self-hosted app for sending emails, too: Django Drip, from Zapier's development team. It can send drip emails, newsletters, updates, and more from your Django powered site.
You can host Django Drip on your server for free, then use other Django tools to send your messages via Amazon SES, Mandrill, Mailgun and other transactional services—if you're sending only a few thousand messages, you should be able to stay in the free tier. Need more? All you'll need is extra credits on your transactional email service, which start at $0.10 per thousand emails on Amazon SES.
Django Drip Free for: Sending 62,000 emails each month (or, say, 6 emails a month to 10,000 people) with the free tier on Amazon SES or another transactional email service
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